Hi, I'm Paige. I specialise in branding, user interface and editorial design. The challenge of addressing a complex problem is exciting to me, with my approach to work being heavily-research driven; an aspect of the design process I always find the most crucial. During the 4 years of my degree, I've been able to work in Germany on placement year and achieve Adobe Certification in Photoshop and InDesign. I'm currently working as a UX/UI design intern at The ENTERTAINER, Dubai.
The proposal for my MP focused on ‘An exploration into the blurred lines between illusion and reality; how we experience places.’ Through iterative research and experimentation, I was able to focus my work down to maps and the use of AR to allow users to have an enhanced experience. This research led me to discover the term ‘psychogeography’ which is ‘an exploration of urban environments that emphasises playfulness and drifting.’ This was closely linked to the Situationist International, a group of social revolutionaries- made up of avant-garde artists and political theorists. ‘In a dérive one or more persons during a certain period drop their usual motives for movement and action, their relations, their work and leisure activities and let themselves be drawn by the attractions of the terrain and the encounters they find there.’Spectacle encourages users to wander around the city of Winchester, posting and finding emotional deposits. These can be voice recorded or written after which they are then asked to draw whatever they feel sums up their note. Deposits could be a personal memory related to the city or something they’ve discovered. The use of AR allows users to draw their deposits in a real setting, whilst also being used to find deposits left in place by others. The branding for the app is inspired by Guy Debord’s 1967 book ‘The Society of the Spectacle,’ giving the app a name represented by the group whilst also representing ‘an unusual event or situation that attracts attention and interest.’