Hi! I'm Michael King, a designer who's flexible in many areas within graphic design from branding and motion graphics to UX/UI design, choosing to specialise in editorial design as I'm passionate about books and their ability to visualise stories that otherwise couldn't be expressed. I have been awarded three Adobe Certified Associate award in Photoshop, Illustrator and InDesign, but I'm also very proficient in using After Effects, Premiere Pro and XD.
I was tasked to create a typographic piece ready to be submitted for the ISTD student briefs, where I had to create a design with the main goal of trying to get the public to reconnect with the outside world and leave a positive impact on their mental health and wellbeing. For my artefact, I decided to create a combination of a book/journal with the concept behind this idea being focused on office environments and the impact of bringing a plant and placing them on your desk, which is where the name DeskFriend comes from.
The design of the book can be split up into two parts with the first section discussing the concept of what Biophilia is as well as examining a diverse set of plants that would be best suited to your environment. The second part can be identified as a wellness journal, where you can keep track of your mental health and provide some insight into your life that you can look over again and again. In here there is also a sticker pack that can be placed in or outside the journal that you can post along with the #Deskfriend to spread the word. In addition to this, there’s also a concertina booklet that can act as postcards to connect you people outside of your desk.