Lost in Samsara | Lora Aleksieva
Lost in Samsara | Lora Aleksieva
Lost in Samsara | Lora Aleksieva

LORA ALEKSIEVA

Hello, I’m Lora and I'm a passionate Graphic Designer originally from Bulgaria. I moved to the UK in 2018 to develop my skills and knowledge at the University of Portsmouth. I gained experience in the brand and identity industry while I worked with HMS Spirits company and Lost in Samsara. I’m also obsessed with print and typography. I love to experiment with typography, colors, high-quality paper stoke, print techniques and bookbinding. I’m an energetic, self-motivate designer looking for my next freelance projects.

Lost in Samsara | Lora Aleksieva
Lost in Samsara | Lora Aleksieva

Lost in Samsara

This was a collaborative brand and identity project, with one more designer, for Lost in Samsara. Lost in Samsara is a fair trade brand that creates products, such as bags, jewelry, and wallets, from recycled materials. With their products, they want to make the world a better place by giving new life to the materials, give employment opportunities for small artisans that come from underprivileged backgrounds, and plant trees. The brand needs a new logo, which represents their selves better.

The designed logo is strongly inspired by the meaning of Samsara - a never ended cycle of birth, death, and rebirth. The circular shape of the logo and the rounded typeface represent Samsara’s cycle. The flower in the middle is created from never ended circle (which symbolizes recycling) and connoted the nature and plants on which the company grew.

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