Kassandra Palamariu | Yogrow
Kassandra Palamariu | Yogrow
Kassandra Palamariu | Yogrow

KASSANDRA PALAMARIU

Hi! I am artsy, bubbly Kassy, an empathic and multi-faceted Graphic Designer that has a keen interest in UX/UI design. If I had to choose one thing that gets me excited about Graphic Design would be the opportunity to identify and solve problems that create a positive impact. Within my creative process I specifically value observing human behaviors that inform my design decisions and I am also a big fan of using symbolism to give meaning to my creations. In my free time I like hiking, walking around the city and cooking.

YoGrow

 

I chose to create my Final Major Project in Graphic Design about yoga, as a philosophy and lifestyle.From the research that I conducted I realised that there is a big gap between how yoga was traditionally practiced and how it is now, so that’s why I decided to make my project about the lack of authenticity in the way yoga is presented and practiced nowadays.

 

Starting from the idea of authenticity, the purpose of my resolution is to inform my target audience on the genuine meaning of yoga and to guide them through the basics of yogic philosophy and practice.

 

The information architecture was made based on the user needs, wants, and influenced by the ones of other apps. So, I chose to part the navigation bar in 5 sections: Learn, Practice, Calendar, Lifestyle and Connect which are intended to be the tools to guide and inspire any novice to start and maintain his/her spiritual journey. The way I chose to communicate the information is through short videos/ animations because the communication can happen much faster, than reading it for example, and also the visual aspect of a video can aid the transmission of the message, which is key considering that philosophy is not an easily digestible subject. In addition, according to a study conducted by the researchers at the Technical University of Denmark, the collective global attention span is narrowing due to the amount of information that is presented to the public, so the content must be short and playful. In the Practice section, the users can follow simple tasks like journaling, meditate with rotating yantras, watch tutorials and customise their asana practice. In the lifestyle section the users have the opportunity to learn about yogic nutrition and also take a quiz to see what diet will suit them the most. And finally, the connecting section is made to help people get inspired by talks given by the specialist in the domain.

Kassandra Palamariu | Yogrow
Kassandra Palamariu | Yogrow
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