Hi I’m Fleur and I’m a Graphic Designer! I have dabbled in many different regions of the design
world, but have become more lenient towards screen and UX design. I love what I do and I am constantly finding different ways to challenge myself and come up with new and innovative ideas. Even though the majority of my work revolves around screen design, I can’t help but find beauty in more traditional methods such as screen printing and letterpress. When not designing or printing you will still find me in the creative space with drawing and painting.
Knife crime is something that happens all over the country and there are many reasons why people may turn to it. A lot of the reasons for knife crimes increasing are unknown but the majority feel as if they have no other choice.
Through the use of bold, 3-dimensional typography and language, this project engages not only the target audience but the general public in conversations surrounding knife crime. It does this by using typographic elements and gamification in order to facilitate conversations around the language and acts behind knife crime.Slang is an unofficial language that is constantly being updated every year, it is usually in a spoken word context rather than written.
This campaign has been called Know Knives because it looks into knowing the different slang words for knife and knowing the different reasons behind knife crime. There is a broad range of words for a knife that can be known or unknown to the audience; similar to the way of people being unknown to the reasons behind knife crime.
The Know Knives campaign makes a statement using 3D typographic elements to cut through commercial noise and draw a curiosity-led generation in. By using typography and language this campaign delivers a powerful message. The “90% having no choice than a life of crime” statistic has been used to help the audience question further in-depth about why these crimes are happening.