Hi, I’m Emma, I am an enthusiastic designer, motivated by a desire to create innovative ideas and designs which solve real-life problems and have a meaningful impact on users. My main interests are UX/UI design and branding.
I have a high attention to detail and am never afraid to step out of the box when it comes to the possibilities of a project. I hope that as my career progresses, this is something I can continue to champion and develop further.
I have recently been awarded the Overall Creative Champion at the South West Design and Digital Student Awards and awarded a D&AD New Blood Pencil.
The RSA The Right to Breathe brief aims to ensure that everyone living in areas with poor air quality is guaranteed their right to clean air. The brief encourages systems thinking perspective, considering both the local and global factors that impact your chosen area.
Air pollution is the world’s biggest environmental health risk, and children are especially vulnerable to the adverse health impacts it brings.
In response to this, I have created Kuki, an air quality pet for young children, which uses gamification techniques to inspire, engage and encourage the adoption of positive behavior, creating responsible adults that will reduce air pollution in the future and inspire long-term change.
Kuki links to an app with features for both parents and kids. Within the app kids can earn points and receive rewards for their ‘pet’ Kuki, encouraging positive behaviour. The health of their ‘pet’ is reflective of their own pollution exposure levels, acting as a contextual reminder. Parents can use the app to monitor their child’s exposure, find areas of high pollution, and stay up to date on air quality news.
Kuki aims to encourage sustainable behaviour and advocacy for clean air strategies in both children and their parents, promoting long-term change. By using this bottom-up approach for change it ensures that the barrier to entry is low, promoting inclusion and diversity as all can make an impact.
I was lucky enough to be selected as a winner in the RSA student awards for my response to this brief, and become a member of the Royal Society of the Arts, Manufactures and Commerce.