Hi, I’m Emily! I’m an ambitious, conscientious and enthusiastic designer with a high attention to detail. I love learning new things and enjoy challenging myself to improve my work and achieve the best of my abilities. I particularly enjoy branding, editorial and UX/UI design and I love being playful and experimental in my design process.
When I’m not designing something, you’ll often find me outdoors, walking my dog or at the beach. Travelling is a big passion of mine as I love exploring new places and immersing myself in different cultures. These valuable experiences have made me more adaptable and open-minded and have encouraged me to design and experiment in new ways.
‘Nature’s Aeroplanes’ is a book that educates the reader and celebrates our human connection with migratory birds and how, as species, we actually behave remarkably similarly. This was my response to ‘Biophilia’, a set brief from the International Society of Typographic Design (ISTD) which required me to create a typographic piece that provides an indirect experience and celebrates our human connection with nature.
For this project, I have been awarded as a winner in the 2021 South West Design & Digital Student Awards and also awarded a membership with Merit to the ISTD.
I began by researching patterns within nature and took a particular interest in starling murmurations which led me to the subject area of bird migration. As a keen traveller, I was fascinated with the journeys that these birds take each year and decided to use this concept of journeys to connect migratory birds with how we, as humans, also travel around the world. This led to my target audience being people who love to travel.
As the project developed, I was inspired by the current coronavirus pandemic and how, despite the travel industry almost grounding to a halt, billions of birds are continuing to migrate every day. Through colour, typography, imagery and language, the publication positions the subject area in a way that is familiar, relevant and appealing to the target audience.
The book cover uses cut outs to imitate the movement of traditional split-flap display boards which are familiar and nostalgic for the target audience and trigger emotional associations with travel.