I have currently finished my undergraduate degree in BA (Hons) Graphic Design at the University of Portsmouth. Originally from Northwest London, I have always been passionate about creativity in all aspects. My passion began with home arts and craft and drawing, which lead me to study Art & Design and Photography at GCSE/A Levels. From this and the growth of digital design, this influenced me to adapt my design skills and study Graphic Design at University.
For a final year Major Project in BA (Hons) Graphic design, I chose to look at the subject of Beauty Standards. The obsession of wanting to look beautiful and/or presentable is something of great importance for many people, with some individuals going to the extreme to accomplish their accepted beauty ideal. Beauty is a delicate, personal matter and the media’s high expectations, which are often unrealistic, can then make people doubt their own appearance.
My research inspired me to create a visual representation of how beauty standards affect one another through an interactive book. I named the book “Pretty Privilege”, to indicate how beauty standards can create a hierarchy in society by defining the ‘ideal look’. The book shows how damaging beauty standards can be to women. They are often unrealistic and controlling. How we would like to look is driven by accepted social norms. The book shows a journey revealing how we can question our appearance due to the standard. At the end of the book, it shows that being beautiful can come from many other attributes than looks alone. I want individuals to go on their own journey when reading the book. The interactive elements help create a personal experience that encourage the reader to feel they are able to do more than simply adopt an accepted beauty standard.